Sales and Marketing
Blue Harvest acts as an agent between seafood producer clients and the market. Blue Harvest is paid a commission by our seafood producer clients, which is based on the invoiced sale, and ranges between 2 to 5% + GST, depending on the value of the seafood product being sold.
The sales process is transparent between the producer and the primary customer; in fact, we encourage direct communication between our seafood producer clients and the seafood market.
To ensure 100% visibility and effective updates, Blue Harvest provides its seafood producer clients with access to real-time, detailed sales reports and dashboards via a Blue Harvest customer portal.
Integrity is a core value and uncompromised component of Blue Harvest. Under the Blue Harvest seafood sales and marketing structure, we continuously look for ways to exceed customer expectations without taking shortcuts, and believe that seafood product value is developed over time through honest and reliable industry practices.
Our Sales and Marketing Capabilities
Blue Harvest is comprised of a team of eight people based in Brisbane, Sydney, Canberra and Melbourne, with core expertise in aquaculture and business development the team has hands-on experience in seafood production, seafood processing, quality management, distribution, sales and marketing, seafood retail and food service.
Our Producer Client Portfolio
The Blue Harvest seafood sales and marketing structure means we can cross-sell seafood products within our portfolio of premium seafood producers when communicating with primary or secondary markets. This system increases exposure for our seafood producer clients, and provides a broader range of quality seafood options to our retail and wholesale seafood customers.
Our Trade Customer Relationships
Blue Harvest has direct working relationships with major seafood retailers including Coles, Woolworths, Metcash and Costco, as well as most other major Australian seafood wholesalers and food distributors.
Our seafood producer clients are supported by Salesforce; a customised cloud-based sales and customer relationship management platform to streamline communication and account data transfer. By using a cloud based system, we can access vital information rapidly and from any location. This innovative tool facilitates sales and product management, pricing, inventory, email and SMS communication, reporting, collateral storage, online solutions and conversation capabilities.
Each producer client is given a Salesforce portal to access their real time sales, marketing and reporting updates. This is a core component to what Blue Harvest does, because it allows for transparent and seamless communication despite varied industry schedules.